Log24

A New Yorker  writer on the new parent corporation of
Google, named Alphabet:

"In Larry Page’s letter explaining it to us, Alphabet
is illustrated with a bunch of kids’ building blocks. 
Operation Childlike Innocence, Phase One."

— Sarah Larson

Building blocks, Sarah, are not the same thing
as alphabet blocks.  For the distinction, see a
Log24 post of August 14, 2015, "Being Interpreted."

The New Yorker  apparently also has another fact wrong.
The official version of Page's letter is not  "illustrated."
Perhaps, Sarah, you mistook the new Alphabet website
abc.xyz, which did show alphabet blocks and quoted
Page's letter, for the letter itself.

(Continued)

Cartoon from the current (Sept. 7, 2015) New Yorker , p. 25 —

See as well searches in this journal for Montessori and Machiavelli.

Midrash from Sept. 3 at the online New Yorker —

"We don’t instinctively care about the brand unity
Google wants to achieve with its new mega-company,
Alphabet, of which it is now a part. Especially because
Alphabet takes our most elementally wonderful
general-use word—the name of the components of
language itself—and reassigns it, like the words tweet,
twitter, vine, facebook, friend, and so on, into a branded
realm. In Larry Page’s letter explaining it to us,
Alphabet is illustrated with a bunch of kids’ building blocks.
Operation Childlike Innocence, Phase One."

— Sarah Larson